Maison et Objet stand. Photo by: Indy Miranda Credit: John Green 2023
Completed stand at Maison et Objet. Photo by: Indy Miranda. Credit John Green Designs 2023.
A 32SQM FLAT-PACK EXHIBITION STAND FOR FURNITURE BRAND JOHN GREEN
John Green had a chance to re-introduce his furniture brand internationally for the first time since the Covid-19 Pandemic at Maison et Objet in Paris, 2023.
With a limited budget and time scale, we managed to successfully design, deliver and install this 32 sqm stand and recycle all of the materials used back at John’s workshop in York.
PROCESS
Early construction sketches, lighting studies and renders of the stand. Credits: Indy Miranda 2023.
Maison stand production in York, UK. Photos by: Indy Miranda. Credit: John Green Designs 2023.
We only had two weeks to pre-fabricate and manufactue all components for the stand. To add another layer of complexity, we organised a truck to deliver the larger elements of the stand and some of the products to Paris ahead of time.
The flat-packed construction of the wall assemblies left large voids in the truck, which were filled with hardware and boxed products to go on the stand. To ensure we could follow the shipment closely, I installed an Apple Air Tag inside one of the boxes to track its location.
Runing on 30 minutes of sleep, a constant stream of coffees courtesy of Taylors of Harrogate and french pastries, we managed to pull off the installation with minutes to make ourselves look presentable for press day.
Journey to the show, installation and take-down. Photos/videos by: Indy Miranda 2023.
Stand photography: Indy Miranda. Credits: John Green Design 2023.
Stand photography: Indy Miranda. Credits: John Green Design 2023.
Looking back through these images brings a smile to my face. Forgotten are the sleep deprivation and dusty clothes. All that remains is this beautiful showcase of John Green’s catalogue’s evolution over the last 15 years.
Thank you for trusting me with your vision — to many more successful shows, John!
JOHNGREEN.CO.UK
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